Here, we are about to begin a step by step tutorial to learn about Search Engine Optimization and this is our first blog as an introduction to SEO.
SEARCH ENGINE OPTIMIZATION (SEO): It is a process used to increase the visibility and ranking of your website in the search engines results when a user searches something that is related to your website.
Results we get in the search engines are organized in three main categories:
- ORGANIC RESULT / NATURAL RESULT: It is shown in the result based on engines ranking algorithm.
- PAID RESULTS: These results are ads based and a company pays per user click.
- BLENDED RESULT: It is based on search engines interpretation of keywords searched by users.
HOW SEARCH ENGINES WORK?
When a user search something (keywords) in search engines, it starts crawling page links, when it encounters a relevant page title related to keywords searched, it returns a list of page links.
Stay tuned for more blogs to dig deeper into the world of SEO.