Here, we are about to begin a step by step tutorial to learn about Search Engine Optimization and this is our first blog as an introduction to SEO.

SEARCH ENGINE OPTIMIZATION (SEO): It is a process used to increase the visibility and ranking of your website in the search engines results when a user searches something that is related to your website.

Results we get in the search engines are organized in three main categories:

  • ORGANIC RESULT / NATURAL RESULT: It is shown in the result based on engines ranking algorithm.
  • PAID RESULTS: These results are ads based and a company pays per user click.
  • BLENDED RESULT: It is based on search engines interpretation of keywords searched by users.

HOW SEARCH ENGINES WORK?

When a user search something (keywords) in search engines, it starts crawling page links, when it encounters a relevant page title related to keywords searched, it returns a list of page links.

Stay tuned for more blogs to dig deeper into the world of SEO.

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