Introduction to Search engine optimization

Search engine optimization is a process of manipulating the website traffic in search results by increasing its visibility to visitors.

Small businesses need to invest in the best SEO strategy to increase their sales and leads. An effective SEO strategy can be their way of gaining high ranks and can give small companies an edge over big companies. This can be done by relying on the Savvy SEO strategy to earn the customer.

 It can be done in order to get a higher ranking in two ways:

• Either by increasing the quality of traffic –Through organic search
• or by increasing the quantity of traffic –through inorganic search.

TACTICS TO IMPROVE TRAFFIC:

Optimizing a website                                             

• Editing content                                             
• Adding content                                                        
• Modifying HTML

Promoting the site

• Including Backlinks
• Inbound links

As per the working, there are 3 types of SEO Techniques:

• White hat – increase the traffic organically, contains the good quality of web pages, and ensures that the material created for the users.
• Black hat – increase the traffic inorganically, by redirecting visitors to different pages, serving only some pages to SE and rest to visitors, uses hidden or invisible texts, create low-quality web pages, and also do page hijacking.
• Grey hat – it’s the mixture of both the white hat and the black hat.

TYPES OF SEO :

• ON-PAGE SEO
• OFF-PAGE SEO

ON-PAGE SEO

It basically defines the strategies that help in optimizing different pages on the websites.

• Firstly, Finding the best keywords.
• Secondly, Use the keywords in the right places.
• Thirdly, Publish high-quality content focused on the target keywords or phrases.

When web pages are optimized individually to get more relevant traffic and higher rank, this practice is known as On-page Search engine optimization. Every change we do inside our website through SEO is on-page Search engine optimization. Like changes in content – simple and unique, keywords.

In this article, we will focus mainly on on-page optimization.

REQUIREMENTS FOR ON-PAGE SEO:

• Headings(H1,H2,H3)
• Internal links
• Outbound links
• Image file links
• ALT tag link
• Image link
• Keyword research.

On-page SEO consists of both:

• The content
• HTML source code

CONTENT

• Your content must be simple and unique as the content is the king. Content best acts on the basis of supply and demand.
• If the content provides the best information demanded by the searcher then it is worthy enough for the search engine position.
• Good content can be in any form like image, video, audio, text – it must supply-demand but if the content is not accessible or can’t be reproduced or shared then it might be considered to be worst.

TITLE TAG

• After the content, it is the second most important on-page factor of SEO.
• It is basically the HTML Element that specifies the title of a web page. These title tags are shown on the search engine and meant to be accurate &concise.

OFF-PAGE SEO

It basically helps in influencing and building a relationship of your website with other websites, building reputation, and authority too.

It mostly relates to high-quality back-links.

High-quality back-links:  Links pointing to your site from relevant, authoritative sites showing search engine that your site is valuable and established click.